3 cases of footfall traffic analysis
Any organization that deals with consumers in some way can benefit from analyzing footfall traffic data.
1. Site selection
Choosing where to open (or close) is an important operation for retailers, healthcare providers and government agencies. By customer footfall data, any organization can analyze how people move throughout the day and how this affects the success and accessibility of new (or existing) locations. To learn more, check out our retail website selection guide.
2. Hot zone analysis
In order to create a reliable business strategy, an organization needs detailed information about who its target customers are, where they live, where they go, and how best to contact them. Footfall traffic data provide these insights, leading to the most accurate trade area analysis method based on actual human activity rather than only proximity based prediction.
3. Investment research
Whether private equity firms are studying their next investment, conducting due diligence or managing their portfolios, they need reliable and up-to-date current and future business performance indicators. Liquidity data is often generated more frequently than other common inputs (such as federal government data sets), enabling private equity firms to update their research models more frequently to obtain more timely results.
