11Key Factors for Mall Customer Insights with Footfall Counters

Shopping mall and supermarket Customer Insights analysis is an important means for shopping mall and supermarket operators to understand customer behavior, optimize marketing strategies, and improve sales performance. Customer insights refers to the understanding of customers’ needs, preferences, behaviors, and motivations that drive their decision-making process. The following is a simple data analysis of the 11 key indicators involved in shopping mall and supermarket customer insights analysis with high accuracy Reamol footfall counters.

Shopping mall super market footfall customer insights(1)

  1. Average Dwell Time:This is a very important indicator because it reflects the average dwell time of customers in the mall supermarket. Generally speaking, the longer a customer stays, the more likely they are to make a purchase. Therefore, shopping mall and supermarket operators can extend customers’ stay time by optimizing product layout and providing a comfortable shopping environment.
  2. Average Purchase Rate:It reflects the average purchase rate of customers in malls. Generally speaking, the higher the customer purchase rate, the better the sales performance of malls. Therefore, shopping mall and supermarket operators can increase customer purchase rates by optimizing product layout and providing discounts.
  3. Price Per Customer: Average transaction value/ATV reflects the average consumption amount of customers in malls. Generally speaking, the higher the customer price, the better the sales performance of malls. Therefore, shopping mall and supermarket operators can increase unit price per customer by optimizing product layout and providing discounts.
  4. Transaction Rate: It reflects the transaction rate of customers in malls. Generally speaking, the higher the transaction rate, the better the sales performance of malls. Therefore, shopping mall and supermarket operators can increase transaction rates by optimizing product layout and providing discounts.
  5. Customer Retention rate: It is the percentage of existing customers who remain customers after a given period. Your customer retention rate can help you better understand what keeps customers with your company, and can also signal opportunities to improve customer service.
  6. Store Footfall: It reflects the customer visitsin malls. Generally speaking, the greater the passenger visits, the better the sales performance of malls. Therefore, shopping mall and supermarket operators can increase customer visits by optimizing product layout and holding promotional activities.
  7. Visitor distribution: It reflects the passenger visitsdistribution of malls. Generally speaking, the more reasonable the passenger visits distribution, the better the sales performance of malls. Therefore, shopping mall and supermarket operators can adjust the distribution of passenger visits by optimizing product layout and holding promotional activities.
  8. Rationality of merchandise layout: It reflects the rationality of merchandise display layout in malls. Generally speaking, the more reasonable the product display layout, the more likely customers are to purchase the product. Therefore, shopping mall and supermarket operators can improve the rationality of product display layout by optimizing product layout and providing discounts.
  9. Price reasonableness: It reflects the reasonableness of commodity prices in malls. Generally speaking, the more reasonable the price of the product, the more likely the customer is to purchase the product. Therefore, shopping mall and supermarket operators can improve price reasonableness by optimizing product layout and providing discounts.
  10. Intensity of Campaigns:It reflects the intensity of promotional activities in malls. Generally speaking, the stronger the promotion, the more likely customers are to purchase the product. Therefore, shopping mall and supermarket operators can increase the intensity of promotional activities by optimizing product layout and providing discounts.
  11. Queue Time: For many consumers, long queue times can cause them to abandon their purchases, impacting sales. Especially for those customers who seek a convenient shopping experience, long queue times may cause them to have a negative impression of the brand, thereby affecting their loyalty. In addition, queuing time may also affect consumers’ purchasing decisions. Therefore, in order to ensure the stability and growth of sales, companies need to pay attention to queuing time and take appropriate measures to reduce queuing time and improve consumers’ shopping experience.

Through above 12 key indicators for your customers insights , shopping mall and supermarket managers can better understand their business situation with Reamol people counter system and ifootfall platform, optimize marketing strategies and improve sales performance.