How Footfall Analysis Get Important for Shopping Mall
With the rapid development of the economy, the key words such as informatization, intelligence and data have appeared in all walks of life. As a pillar of the service industry, footfall analysis is also carrying out the innovation of the overall operation mode, and the shopping mall center is the specific carrier of the industry in miniature.
Smart shopping mall construction is the only way to innovation. From the perspective of operation, digital operation is the only choice to achieve fine management and build smart mall. Digital people counter help operators and merchants solve more on-site problems at a more intensive cost.
As a commercial organization form based on retail, the decision-makers and managers of the shopping center should be meticulous in operation and management. They should be based on facts and speak with data. Through the combination of software and hardware systems of smart shopping malls and AI intelligent analysis, customers and merchants can be served with data.
The footfall counter system can provide the following benefits:
- Footfall traffic data statistics
Various comprehensive statistical data in the report can be used for better management. Improve the effectiveness of publicity and advertising, and monitor the actual effect of promotional activities. - Assist in decision-making
Master the average resident time of customers and study new ways to increase the resident time. Increase customer attraction and increase the contribution of customer flow. - Increase revenue
According to the per capita consumption, we will study ways and means to increase consumption. Give the distribution of people footfall in the designated area and the distribution of gold positions, and then redistribute the goods and places to obtain the maximum profit. - Various comprehensive footfall data in the report can be used to better manage the shopping mall. Improve the effectiveness of publicity and advertising, and monitor the actual effect of promotional activities.
- Master the average resident time of customers and study new ways to increase the resident time. Evaluate the customer attraction of each store in the store and determine its contribution to increasing the customer flow of the store.
- Better plan the number of staff on duty according to the number of customers in each time period. According to the per capita consumption, we will study ways and means to increase consumption.
- The footfall analysis counter system gives the distribution of the passenger flow in the designated area and the distribution of the golden positions. The shopping mall can redistribute the goods and places accordingly to obtain the maximum profit.
- The mall can predict the future passenger flow in the short term by modeling the historical passenger flow data.
Through the footfall counter system, the shopping mall can make statistics and Analysis on the passenger flow of the shopping mall, and discover the internal laws of the passenger flow, so as to provide an objective and scientific basis for the shopping mall to formulate and adjust the business strategy, public relations strategy, promotion strategy, price strategy, commodity purchase selection, shopping mall layout, service mode and content.
With the continuous deepening of smart city construction, intelligent management system has gradually entered the market. The installation of the shopping mall people counting system is one of them.
